Blog
Five Copywriting Strategies for Social Media Success
Over the past 3-years, I've used words to sell products and services. I write all my sales copy using a proven approach that I learned 4-years ago. It takes me about 2-weeks to write a sales page for a new product or service and the effort pays off. One sales page...
How Twitter is Like the Bible
A recent blog post about The Dark Side of Twitter on Marketing Profs got me thinking about this. Another dark side of Twitter is that tweets aren't taken in whole, especially when each individual tweet is part of a larger conversation. How People Misinterpret the...
2009 Podcamp Toronto Organizers Did An Amazing Job
Podcamp Toronto gets better and better every year and the event organizers should be proud of the results of all their hard work. I was going to recap my experience about the 2009 Podcamp Toronto event, when I saw this tweet from Bob Goyetche this morning: Someone...
How I Released 20-lbs in 6-Months (And Keep it Off)
I'm celebrating yet another milestone. As of February 15, 2009, I now weigh 185lbs. When I weighed myself at the start of my weight releasing journey in July 2008, I weighed 205lbs. That means, I've lost 20-lbs in 6-months. The picture on the left shows the...
Why You Should Never Outsource Your Social Media Tasks & What You Should Delegate Instead
I often see notices from outsourcing companies promising that they can make your social media burden light by doing the tasks you don't want to. These virtual teams promise to: Ghostwrite and post articles on your blog Find and approve friends for you on...
Marketer’s Mojo Virtual Conference
I'm so jazzed that Angela Wills has asked me to speak at her upcoming virtual event called the Marketer's Mojo Virtual Conference. I share the stage with some of my favorite people, including WendyY Bailey, Shannon Cherry, Kelly McCausey, Erin Blaskie and many other...
Personal Branding Summit
After being named as one of the Top 10 Most Influential Women in Social Media in Canada, Dave Forde (who compiled the list based on feedback from the community), invited me to be on a panel at the Personal Branding Summit. This event is hosted by Dave and will include...
TheCoachMarket.com Telesummit
Christiane St-Amour Rivard, founder of TheCoachMarket.com, invited me to speak at her 1st annual TheCoachMarket.com Telesummit. I immediately said yes because I'll be sharing the virtual stage with Milana Leshinsky, Michel Neray, Christian Mickelsen, Marcia Bench and...
Exceptional Experts
WendyY Bailey (pictured left) has invited me to be a guest on her exceptional online radio program called Exceptional Experts. She'll be asking me what steps I've taken to move from mediocracy to exceptional. I can't wait to share this info with you as this interview...