Blog
Webinar Audio Problems: What to Do If This Happens to You
Tonight, I attended a webinar on a topic that I was really, really, really interested in learning more about. My friend, Tynisha Thompson, founder of the Association of Book Publicity Professionals, was on the webinar as well. We both had Skype open so we could pass...
Virtual Event Manifesto – Introduction
I was watching a video featuring Tim Schmidt who was sharing his 5 tips to creating a tribe using an association model (how fitting, huh?), a resource shared by my friend Tynisha Thompson, founder of the Association of Book Publicity Professionals. One of Tim's tips...
Stop Being Paralyzed By What Others Think
I've come to understand that as I increase in abundance and become more visible in this market place, I will encounter people who won't be happy with my success. The reasons why are many - jealousy, envy, the way I talk, my height - who knows (and frankly, who cares)....
7 Quick Ideas for Generating an Endless Stream of Content
People always ask me: "Leesa, how do I create meaty content for my podcast, blog or virtual event?" Here are 7 ideas to get you started. Interview Experts Put out a call to clients whose area of specialization compliments yours. Run through your list of online...
The 7 Ways People Are Using Social Media
Although I focus on helping business leaders and business owners use podcasting to attract new clients and generate leads, podcasting is just one slice of the social media pie. And that brings us to the biggest question of all - "What is social media?" The definition...
How To Make Your Webinar a Success
Over on the Interactive Meeting Technology blog, Samuel J. Smith listed the 18 Tips To Make Your Event Webcast Rock. He had many tips on how to produce a webinar that engages attendees. I love #1 on his list: Think Like a TV Producer. Once you start webcasting you are...
Create an Experience for Your Customers
My sister and brother-in-law got married on one of the most gorgeous days in Toronto back in June 2009. It was sunny and pleasant for most of the day. It did rain just after the reception, but it was followed by a wonderful rainbow. What a great sign for the most...
The Quickest Way to Profit Using a Podcast
When people ask me about podcasting for profit, we always start off with a conversation about their marketing paln. Here are the questions I often ask: What types of products do you already have fulfill a specific need? How can your business use podcasting to generate...
Questions from 5 Winning Habits of Virtual Event Managers Call
I just hosted an almost 90-minute call today called 5 Winning Habits of Highly Profitable Virtual Event Managers. Attendees who were on Twitter while listening to the live recording posted wonderful summaries of the points they heard during the call. I want to thank...