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Virtual Event Manifesto #7 – Every Star Needs a Supporting Team
You can't do it alone. When planning a multi-speaker, multi-series virtual event, the success rests in your team. You need to find the right people to help you produce a virtual event with success. You can still be involved in the planning of the virtual event,...
Virtual Event Manifesto #6 – A Celebrated Topic is Better than a Celebrity Name
A popular, in-demand topic is better for your virtual event than a popular, celebrity name. Too often, virtual event managers look to celebrities, best selling authors, and anyone with a famous name and a big platform to speak at their virtual event. While a big name...
Virtual Event Manifesto #5 – Diversity of Needs Calls for a Diversity of Options
A one size fits all approach will not work with your virtual event. People’s needs are diverse and your virtual event must provide a variety of plans and packages to meet those needs. Develop a cheap, middle ground and VIP packages for all those who want to...
Virtual Event Manifesto #4 – Community First, Commerce Later
Those who sign up to attend your virtual event aren't attendees, they are people. Those who choose to speak at your event aren't speakers, they are people. Those who want to sponsor or exhibit at your virtual event aren't exhibitors are sponsors, they are people. At...
Virtual Event Manifesto #3 – Passion, Not Permission, is Enough to Get You Started
Being perfect and getting permission doesn't matter. Passion does. So, nobody knows you. No one has a clue as to what you can do or the results you can produce. Yet, you see a need in your marketplace to create an annual gathering for your peers, prospects or your...
How to Grow Your Twitter Follow List to 5 Figures Without Doing Anything Sneaky or Spammy
In August 2009, I became part of the five figure Twitter club. For the first time since I sent my very first tweet in 2007, the number of people that I'm following and who are following me on Twitter climbed to just over 10,000. As I posted about this feat on Twitter,...
Virtual Event Manifesto #2 – Quality of Your Relationships Matter More Than Quantity of Your Database
They say size matters. It doesn't because it never has. It's the quality of your relationships, not the size of your database, that matters. You might feel that because you're just starting a new company or because you don't have a lot of prospects in your database...
Be Bitter or Be Better
I was decluttering the basement where years and years of junk had piled up. As I was purging, I stumbled upon a bunch of papers and notebooks that contained quite a number of high school love letters (addressed TO me), receipts from now defunct stores (remember...
Virtual Event Manifesto #1 – Ease of Access Trumps Flashy Technology
If they can't access your virtual event, then you might as well not produce it. Many businesses get caught up in how they're going to deliver their virtual event content. And it's understandable why - you could spend anywhere between $10,000 to $25,000 on a virtual...