Blog
3 Common Telesummit Pricing Mistakes to Avoid
One the biggest questions I get is this... "Leesa, how do I price my telesummit?" Not an easy question to answer as there are many factors to consider. However, due to what has worked for my 5 and 6-figure telesummit clients, there is a formula that you can use so you...
How to Instantly Attract Hundreds of Attendees With This…
Over the past few weeks, I shared with you why your emails may be failing to fill your telesummits, webinars, video summit, teleclasses and other virtual events. Just to recap: Why You’re Always Disappointed With Your Speakers’ Promotional Efforts Email Subject Lines...
How to Use Intrigue to Get Ezine Readers to Click on Links
In previous posts in this series, I explained why speakers' promotional efforts always disappoint and how to craft email subject lines so you increase your email open rates. Once someone opens your email, the copy has to be compelling enough so they click on the link...
Email Subject Lines that Increase Virtual Event and Telesummit Open Rates & Sign Ups
In a previous blog post, I shared the reason why you may be disappointed by the number of people who sign up for your virtual event through your emails. One of the ways to increase email open rates from the industry standard of 17% is to create subject lines that...
Why You’re Always Disappointed With Your Speakers’ Promotional Efforts
It's no secret that when it comes to promoting telesummits and virtual events, emails convert the best. While social media will create buzz and ALOT of clicks, email messages to an opt-in list is by far the best way to convert prospects into profits. Although many...
How to Enroll Attendees Into Your High-Paying Programs After the Telesummit is Over
Most people have no clue what to do with attendees after their telesummit is over. I've been teaching my clients a powerful strategy to move attendees into their high-income programs so they make-money BEYOND admissions, but sometimes, they get stuck on how to have...
How to Choose a Webinar Platform for Your Virtual Event
I don't cover nearly enough webinar success secrets on this blog and I get alot of questions inquiring about webinars. So, in a Getting Acquainted session a few weeks ago, Roberta Budvietas asked me what is the best way to choose a webinar service and with her...
The High Cost of Low Sign-ups, Part 3 (Reach)
Image a world that is suffering. Ok, maybe that seems too big. Let's instead imagine your target market. They're suffering from a problem. No matter where they go or who they coach with, the problem still exists. You're the only one that can help them. Despite the...
The High Cost of Low Sign-ups, Part 2 (Revenue)
Remember the telesummit host who spent $12,000 to set up her virtual event, but only made $1,200 in registrations? When she shared her promotional strategy with me, I was able to pinpoint right away the mistakes she made. She gave away too much. And because she gave...