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Why YOU Are the Best Person to Host a Virtual Event for Your Industry, Target Market or Niche
When I was planning my very first Social Media Telesummit in 2007, I was a little nervous about hosting it. You see, I was known as a podcasting expert and while it is part of the social media toolkit, I wasn't sure I should be the one hosting a virtual event on the...
The #1 Thing that Fills Virtual Events (And It’s Not the Content)
Often, I get asked what's the best way to attract attendees to a virtual event. And too often, those who host virtual events waste precious time focusing on the content and technology, instead of hiring the right people to help them do so. In the video below, I share...
Why These Business Cards are Memorable
I once heard a billionaire at an event tell people that if you include a photo on your card, you're an idiot. Well, she didn't say idiot, but she did say enough to make my virtual assistant hide her business cards - which had her picture on it - deep into her luggage....
3 Powerful Reasons to Build Your Own Virtual Event Minisite
In an earlier blog series, I explained that it could cost you tens of thousands of dollars to rent a virtual event platform. This makes hosting a virtual event out of reach for most businesses. Now, you can cheap-out and use a password-protected webpage to deliver...
Telesummits Aren’t Live or Recorded – They’re On Demand
I read an article in Canadian Business magazine written by Andrew Potter about the halo effect. It's the perception that objects or people are better because of certain traits. For example: People are willing to pay more for organic foods because the perception is...
The #1 Reason Social Media Isn’t Working for You
The Easiest Way to Self Publish Your Next (or First) Book
Following up on my recent blog post called How to Use Amazon.com New Publishing Model as a Shortcut to Fortune & Fame, I thought it'd be useful to share how super simple it is to publish your next (or first) book. My first book, Podcasting for Profit, was...
3 Signs It’s Time to Hire Someone to Set up Your Next Virtual Event
I remember reading a quote once where someone stated that a virtual event is like a non-virtual one, minus the food and the hotel. Yet, many believe that because the event is virtual, it'll be a synch to set up. So, they forgo hiring support and try to set up the...
How to Handle the #1 Telesummit Pricing Objection
Once you price your telesummit, you are bound to get an email from someone who raises an objection. When a prospect says "No" to your prices, don't take it personally. Objections pop up out of fear. They also happen when the prospect is confused about what you're...