Blog
Why I’m Almost Convinced that a Freemium Telesummit Will Boost Your Business
I just finished producing a freemium telesummit for one of my clients. Freemium telesummits are ones where the attendee gains access to all the live sessions with just their email address. I know, I know, I can hear you now.... "But Leesa, don't you frown upon the...
What a SALE Really Means
I'm fascinated by the words and images we use to promote our programs and services. That's what I'm exploring in this week's series. I was pleased when I stumbled upon this video clip of Michel A. Bell, author of Managing God's Money, as he was interviewed on Full...
National Fraud Prevention Month: The Nigerian Scammer’s Why
I've had the pleasure of seeing how others have avoided becoming a victim of the speaking scam due to my blog post outlining a years old speaking scam that nearly got me back in January 2012. But if you knew the scammers reason why they're participating in a scam,...
National Fraud Prevention Month: What I Learned from the Jarrow Speaking Scam
It's National Fraud Prevention Month as declared by the Royal Canadian Mounted Police (RCMP) and the Government of Canada. After almost becoming a victim of a speaking scam, I'd like to share my thoughts on how you can spot a scam so you're not a victim. 1. Separate...
If the Host Forgot to Connect With You Would You Still Speak at the Virtual Event?
Imagine this scenario... A telesummit host sends you an email requesting your free giveaway so she can add it to her telesummit website. Then a couple days later, the same host shares the day/time you're speaking at her telesummit and includes the call-in details so...
The #1 Thing that Fills Virtual Events (And It’s Not the Content)
Often, I get asked what’s the best way to attract attendees to a virtual event. And too often, those who host virtual events waste precious time focusing on the content and technology, instead of hiring the right people to help them do so. In the video below, I share...
2012 Virtual Event Best in Show (My Criteria)
Over the past few years, I've focused on the mistakes that people make when hosting virtual events. Some are able to course correct their mistakes seeing what others have done (or failed to do). But often, people ask me to share what is working so they can model the...
Saint Paul’s Church, Jarrow, UK Speaking Scam (I Was Almost a Victim)
I speak and train for a living. In fact, I call myself a motivational teacher (hat tip to John C. Maxwell for that clever term). If an organization wants to hire me to speak, my personal assistant gathers all the details, sends them our speaker contract, gets their...
How Your Values Influence Your Virtual Event or Telesummit Success
After reading Simon Sinek's book Start With Why and Daniel H Pink's Drive, I was reminded about my own reason for producing telesummits and multi-speaker virtual events for my clients. In the video clip below, I share why it's important to understand how your values...