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No podcast listeners? Think again!
About a week ago, critics of podcasting were cheering a report released by Forrester Research that only 3% of the 5,051 people surveyed said they've ever tried listening to a podcast. "See," critics sneered. "Podcasting is just a fad." Well, hold on bronco! Feedburner...
Measuring the return on podcasting investment
I met with a prospect this morning, trying to convince him that he needed to add podcasting to his online marketing mix. While he was intrigued, he questioned the ROI. In particular, he wanted to know how one can measure the podcasting results. Okay, I can understand...
Let me interrupt your FM feed
I'm not entirely sure about this approach to advertising, but it merits discussion. A company in the US is using an FM transmitter that plugs into your iPod to transmit its ads. This kind of reminds me of something that happened to my sister over the weekend. She went...