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Day 24 – Podcasting Products, The Bad
No one has done a better job of "calling out" snaky podcasting products than Jon Watson over at Biz Podcasting. Below, I provide just a small sample of "snake oil" podcasting products that have fortunately made Jon's list. Jon's review of Kent Sayre's ebook on...
Day 23 – Podcasting Products, The Good
Curious to know which podcasting products to buy so you can learn more about how to podcast? Here are a few products you'll enjoy. Disclaimer - I personally reviewed each resource below, either by purchasing it or getting an advance copy. Jeff Mills' Podcast Secrets...
Day 22 – Podcast Advertising
There are mixed feelings about including advertising in podcasts. Otherwise known as podvertising, some want 'em in their podcasts, others don't. Take a look at the resources below and make up your own mind. Opinions Steve Rubel on Pondering Podvertising Possibilities...
Day 21 – Small Business Podcasting Case Studies
We looked at corporate podcasting case studies. Now, we turn our attention to small businesses who are using podcasting to increase sales and find new clients. Take a look at the following resources that focus on small business podcasting case studies. Paul Colligan's...
Day 20 – Podcasting Legal Issues
Just because you're podcasting doesn't mean you're above the law. Check out the following resources so you're aware of the legal issues surrounding podcasting. Philip Nicosia on Podcast Safe Music Creative Commons on Podcasting Legal Guide Jon Watson's Archives on...
Day 19 – Corporate Podcasting Case Studies
Want to learn how corporations are using podcasting? Check out these corporate podcasting case studies for inspiration. Leesa Barnes on Review of Connecting Point Podcast, Ontario Media Development Corporation Podcasts & Torys Video Podcasts Homework: Determine how...
Day 18 – Marketing Your Podcast
If you produce it, they won't listen unless you tell them to. Here are some strategies on how to market and promote your podcast so you can increase your subscribers and grow your podcast. Paul Colligan on 7 Things Your Mom Never Told You About Promoting Your Podcast...
Long tail effect and podcasting
I was reading the Toronto Star this morning. I'm not particular of The Star (my favourite is Globe & Mail), but I've been reading it this past week because I get a copy for free. In the I.D. section, there was an interview with Chris Anderson, editor-in-chief of Wired...
Are we really still measuring things in hits?
I get so annoyed with this, yet somehow someone started this "hits" thing and it's stuck like a bad tan. I was reading a fascinating article in The Toronto Star regarding an online video campaign that a few companies are clamouring to be a part of. Well, the person...