Blog
Podcasting Consent Form
Just finished up a telephone session when one of the participants asked about consent forms for podcasting. I know The Podcast Brothers use a consent form. You can download the PDF version here (careful, clicking opens a PDF document). While I like what The Podcast...
How to Soften the Sting of a Merger
I've been through an acquisition. Four managers in three years. Name of the division changing every 6-months. Layoffs happening every quarter. Talk about feeling like the bastard child. Well, if you're a corporate type and you want to encourage your employees that...
Why Interaction Marketing Really Works
Scott Ginsberg explains rather eloquently why blogs, podcasts and other social media - in other words, interaction marketing - is way better than buying an ad, cold calling - in other words, interruption marketing. In fact, Scott says that his business grew in 2006...
Mesh Boys At It Again
I'm a little late with this, but I wanted to share that the boys are at it again. Mark, Mathew, Stuart, Mike & Rob have decided to organize Mesh in 2007. If you want to meet the guys behind Mesh, they're having an informal meetup in Toronto on November 15th. I'll be...
Remember To Tell a Story In Your Podcast
Scott Bourne listed some storytelling tips for your podcast. I love his angle. It's not just about interviewing, it's not about having great content, it's really about telling a story. One of my clients is an outdoor photographer named Peter Wood. His podcast is...
Blogs, Musical Submissions & Ethical Standards
Yes, this is a podcasting blog and yes, I've focused alot on social media this week, but trust me, it all comes full circle. Here are some additional news items that caught my eye this week. One in 3 Canadians read a blog. Not just that, but baby boomers are spending...
Why Politicians & Social Media Just Don’t Mix
Yesterday, the TSX took a nose dive, losing the most points in a single day since April 2004. The reason? The Minister of Finance announced that income trusts would be taxed the same as corporations. Why is this an issue? Two of Canada's biggest corporations announced...
Free (and Not Free) Events I’ll Be at in November
Here's what I'll be doing this month. You're more than invited to attend. Some of these sessions are held over the phone, while others are in person. If you make it to any of these events, make sure you give me a shout out. That way, I can put names to faces. November...
How do I separate long posts in WordPress?
Quick question for all the Wordpress fans out there. I notice that my fingers can be quite verbose and some of my posts turn out to be epics. How can I type them up so I make only a few paragraphs visible and provide a more link for people to read the longer post on a...