Is iTunes Really Great?

I recently did an interview with Tim Blangger, a columnist with mcall.com. He asked me about what’s new in podcasting. My responses to his questions now appear in his June 8th column. One thing – I responded to one of his questions about iTunes. I said...

How Do I Mail a Letter to Canada?

“Um, just drop it in the mailbox, dude.” No word of a lie, but I just got off the phone with someone who wanted to know how to mail a letter to Canada. He was calling from New York and apparently, he got something in the mail from a company that shares the...

Podonomics is Scantily Clad (Yeah I Know)

My posts have been few and far between over the past couple of months. Yeah, I know. The reason: My book – It’s taking everything out of me. I write so often that I have little writing left over for anything else. And yes, the project still goes. I have to...

Measuring Your Podcast Equity

I was adding some content to my book in a section about branding your podcast. While doing some research online, I came across the following term: Brand equity – The value built up in a brand. It is measured based on how much a customer is aware of the brand....

How to Achieve Anything with a Podcast

As some of you know, I love podcasting. It has brought me so much in so little time. I recorded this audio piece to share with you 7 case studies of ordinary people who have achieved extraordinary results using an audio or video podcast. In particular, I want you to...