Toronto Podcasters Meetup

Last night, I met with a bunch of cool dudes and dudettes who are all podcasters. It was organized by Chris of the Tangents podcast. I finally met Ninja, whom I had been emailing with over the past few weeks. Cool gal and it was great to put a name to a face. The best...

Average number of podcast subscribers is 35

Feedburner has done it again. They now report that the average podcast has only 35 subscribers. Well, my podcast has three times that amount, so there! So, you may be asking yourself, “Well, why would she even bother? For just barely over 100 people?” The...

International Podcasting Expo

Just a heads up that I’m participating in a virtual expo on podcasting. Click on the banner above to find out how you can attend as an exhibitor, attendee or even as a sponsor. If you view the seminar schedule, you’ll see that I’m speaking on 2...

No podcast listeners? Think again!

About a week ago, critics of podcasting were cheering a report released by Forrester Research that only 3% of the 5,051 people surveyed said they’ve ever tried listening to a podcast. “See,” critics sneered. “Podcasting is just a fad.”...

Measuring the return on podcasting investment

I met with a prospect this morning, trying to convince him that he needed to add podcasting to his online marketing mix. While he was intrigued, he questioned the ROI. In particular, he wanted to know how one can measure the podcasting results. Okay, I can understand...