I was perusing iTunes, looking for one of my client’s podcasts. I went to the podcast directory homepage and guess what I found? A video podcast called Justice League Heros.

The little girl in me just couldn’t resist and immediately subscribed. She squealed in delight as the music started, but she soon turned quiet when the big girl in me reared her authoritative presence. However, the big girl justified it by saying, “This is research.”

I was curious why Warner Brothers released the video and audio portion of the podcasts. So, I clicked on the text link beside their podcast listing in iTunes, which took me to their website. There, I found out about the release of a video game by the same name.

What I liked about the Justice League Heros Podcast:

• I found the audio listing for this podcast in iTunes first and found out about the video podcast via the description. In it, it said there’s a video podcast AND told me how to get to it.
• The video podcasts were short, under 5-mins.
• When I clicked through to the website from iTunes, it took me here. So nice to see that they’re using their podcast as a lead generating tool.
• They’re using other social media tools, namely a blog, well, a pseudo-blog. On it, someone gives a behind the scenes look at the creation of the characters for the video game. I say it’s a pseudo-blog because it’s actually presented in flash and you can’t leave any comments.

What could be improved:

• Just one thing – I was taken through hoops just to buy the thing. I went to the Xbox website and it took a few clicks (about 4 altogether), before I found the details here, only to discover it’s not for sale yet. The path of the breadcrumbs was much too long and I grew tired trying to find what I was looking for.

Other than that, very nicely done. Nice to see a corporation doing it well.