One the biggest questions I get is this…

“Leesa, how do I price my telesummit?”

Not an easy question to answer as there are many factors to consider. However, due to what has worked for my 5 and 6-figure telesummit clients, there is a formula that you can use so you never have to host a free telesummit – EVER!

There are TONS of reasons why you must assign a price to your telesummit, not after the attendee has freely consumed all 8, 12 or 24 sessions, but before they even get access to the call-in details.

But too many make these common telesummit pricing mistakes that do more to scare attendees away than attract them to their offer.

1 – Offering one pricing option

The marketplace is stuffed with free telesummits. Too many I might add. And the most popular option is to give away all the expert interviews at no cost, then upgrade to the recordings for $67 or $97.

In my conversations with telesummit organizers, only 1% to 2% of those who signed up for their free telesummits actually upgrade. While pulling in a few hundred dollars may seem like a good ROI, you can make more by presenting options.

When you give options, you’re able to meet every budget and learning style. Providing options – in terms of pricing & features – gives people choices that they can’t say “No” to.

2 – Offering only recordings & transcripts as features

While content is great, attendees want more and will pay higher for additional features. Adding other features, such as connections & collaboration, will get attendees excited about how their telesummit experience will be enriched interacting with you, your speakers and other attendees.

3 – Using “poison” numbers in your pricing

I know one telesummit host who used a “poison” number in her pricing and could only muster $1,200 in registrations for her premium telesummit. So, just coming up with prices is not enough. You need to know which numbers to use so you attract a slew of registrations.

Want to avoid these mistakes and more?

Indulge in my newest program called…

Here’s what you’ll learn in this training…

• The 4 revenue models that work and how to choose the right one for your telesummit
• How to use a car buying technique to price your telesummit so it meets every budget, language, learning style and lifestyle (you’ll kick yourself for not using this sooner)
• How one of my colleagues iTunes her telesummit content and how you can use this pricing model to attract attendees
• Why the topic of your telesummit matters and why attendees will pay more to attend certain topics over others
• The magic number you must use in your pricing that’ll help you attract a flood of sign-ups

To indulge in this brand new program, click here for more. What other telesummit pricing mistakes would you suggest be avoided? Please leave your comments below.