Have some criteria. Nothing wrong with that. Talking to no audience is like being a street entertainer on a back alley…no traffic, no ears, no purpose.
That’s what a colleague said to me after I shared my nervousness about appearing on a new podcast.
I received an invitation to be a guest on a yet-to-be-launched podcast. While I love sharing my story, I also need to protect my time and brand.
And here’s the reason why…