I was reading an article written by Roland Piquepaille for ZDNet.com and I was struck by one of his comments.
“Podcasting is a one-way medium: a producer talks to consumers. There is no interaction between both except through posts on blogs. In other words, podcasting is not a collaborative medium. On the contrary, it follows the traditional one-to-many communication model. Sorry, after several years of blogging, I like to be able to start a conversation.”
Agreed, there’s no live interaction between the host and the listener (as you would find with a call-in radio show), however, even with a blog, I would argue that the interaction isn’t live either.
Frankly, as with any other non-real time media eg. TV shows, magazines, newspapers, blogs, books, movies, none of these things can be considered collaborative either. One can’t have a conversation with the author after reading a chapter in his book. Nor can we voice our distaste for a particular storyline to the actors in a TV show.
The only true live collaboration that takes place is when I pick up the phone to speak to someone or, when I have a face-to-face conversation with someone else.
The collaborative nature of podcasts comes through different means:
- By having a discussion forum where people can leave their comments.
- By having a comment line where people can phone in their feedback.
- By allowing comments under the blog posting for your podcasts (something this author has on his blog).
- By providing an email so that listeners can send their feedback.
Yes, podcasting may not be for you, but don’t blame the non-collaborative nature of the tool for your lack of interest. Otherwise, I’d recommend that you stop blogging altogether.