Why Charging What You're Worth Is a Complete Lie

I have a very strong opinion regarding the term charge what you're worth. It's a lie. Let me explain... Women tend to devalue their skills, experience and expertise. This lack of self-worth is reflected in their pricing. That’s why some money coaches will encourage their clients to “charge what you’re worth” in an effort to help them become more [more]

2 Mistakes Most Coaches Make In Their Strategy Sessions That Cause Them to Lose the Sale

I love using strategy session to connect with people on my list and with those who I meet through places where I speak. Otherwise known as discovery session, free consultations, breakthrough sessions and exploratory sessions, the goal of the strategy session is to use the power of conversations to lead the person to the sale. But too [more]

The 2-Words to Use When a Client or Vendor Breaks a Promise

A few years ago, I reached out to a colleague who offered a service I needed for one of my clients. I emailed my colleague, he was away at an event, but asked that I fill out a creative brief. It was 5 long pages... I mumbled as I printed off the document, filled in the pages, and then [more]

How to Handle Strategy Session No Shows

The way I fill my programs is through strategy sessions. Otherwise known as discovery sessions, free consultations or makeovers, strategy sessions are a wonderful way to get to know the person who is interested in working with you. One of the frustrating things to deal with are those who do not show up... You put aside some time to [more]

Where Do You Fall On Your Client's Love/Respect Axis?

As part of my research for my upcoming webinar called What's Broken With List Building & Why Those On Your List Aren't Buying, I came across a beautiful diagram. It's called the Love/Respect Axis... It was developed by Kevin Roberts, who authored a book called Lovemarks. Roberts used the Love/Respect Axis to describe how any brand can build loyalty [more]

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